When the going gets tough, what do the tough do? We all think we know what they would do. We have all heard this saying time and again “when the going gets tough, the tough gets going! “, and readily agree that the tough would get going. But we seldom try to see a different […]

Being digital presupposes business in a amphitheatre of action in which customers with their roles, environments and constantly changing human imaginations play their part. The limits of imagination may get revisited with every transaction, and most definitely allow your customers to indulge in self-satisfied celebration many times more than ever. Here are some of my […]

A few years ago, I had sent an email to a friend of mine, called up and left a voicemail, which contained a request to chat.  If everything worked out well, I had an offer for him to invest in or join up forces with a start-up. The guy never responded.  He ignored my attempts […]